When people shop for a new car, color is usually a matter of personal preference. Some drivers love a bold red car, while others prefer classic shades like black, white or silver. But there is also a long-standing belief that certain colors, especially red, can lead to higher auto insurance premiums. The truth is a little different. In most cases, your car's color has no direct impact on what you pay for insurance. Instead, insurers focus on factors that are much more closely connected to risk, repair costs and your driving history. Here is what really matters.

1. Car color is generally not used to calculate premiums

Auto insurance companies typically do not ask whether your vehicle is red, blue, black or any other color when determining your rate. The color itself does not tell an insurer how likely you are to get into an accident or file a claim. Two drivers with the same model vehicle may pay different premiums, but those differences are usually connected to the drivers, their locations, coverage choices or driving records rather than the paint on their cars.

2. The red car insurance is a myth

One of the most common beliefs is that red cars cost more to insure because they attract more speeding tickets. While a bright red vehicle may stand out visually, insurers do not increase your premium simply because of its color. What can affect your rate is your actual driving record. Speeding violations, reckless driving citations and at-fault accidents may influence future premiums depending on your insurer and state, regardless of whether you drive a red sports car or a gray sedan.

3. Your vehicle's make and model matter much more

The type of car you drive can have a significant effect on insurance costs. Insurers consider factors such as the vehicle's value, performance, safety record, theft risk and expected repair expenses. A high-performance sports car may cost more to insure than a standard family sedan because claims involving that vehicle could be more expensive. Luxury vehicles may also carry higher premiums because replacement parts and specialized repairs can cost considerably more.

4. Custom paint and modifications can make a difference

While a standard factory color usually has no effect on your premium, expensive customizations may be different. Custom paint jobs, specialty finishes, aftermarket wheels or other modifications can increase the value of your vehicle and the cost of repairing it after a covered accident. If you have invested heavily in customization, review your auto insurance policy to see how those additions are covered. Standard coverage may not automatically account for every custom feature or upgrade.

5. Your driving history plays a bigger role

Your behavior behind the wheel is far more important than your vehicle's appearance. A history of accidents, traffic violations or insurance claims can influence how an insurer evaluates your risk. On the other hand, maintaining a clean driving record may help you qualify for better rates or certain discounts. This is why safe driving habits can have a much greater impact on your insurance costs than choosing one car color over another.

6. Where and how you drive can affect your rate too

Your location, annual mileage and how you use your vehicle can also affect what you pay. Someone who drives long distances every day may face a different level of risk than someone who only uses a car occasionally. Insurance costs may also vary between neighborhoods or cities because of differences in accident frequency, theft rates and other local factors. The amount and type of auto insurance coverage you select will also influence your final premium.

Your car's color may affect how much attention it gets in a parking lot, but it generally does not determine your auto insurance premium. Insurers are much more interested in the vehicle itself, your driving history, where you live and the coverage you choose. So if you have always wanted that bright red, deep blue or sleek black car, the color alone should not stop you. Focus instead on choosing a vehicle you can comfortably afford, drive safely and protect with the right level of insurance coverage.